{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many high-end brand names drive exposure through social media advertising, celebrity collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not altered much in years; it does not have TikTok, and doesn't provide celebrities free bags